Why OTP Verification is Essential for E-commerce Websites

 User Authentication: OTP verification ensures that the person conducting a transaction or accessing an account on an e-commerce website is the legitimate owner of the registered phone number or email address. It adds an extra layer of security by validating the identity of the user, reducing the risk of unauthorized access.

Fraud Prevention: E-commerce websites are a common target for fraudulent activities such as account takeovers, unauthorized transactions, and fake registrations. OTP verification acts as a deterrent against such activities, as fraudsters often lack access to the legitimate user's phone number or email address to receive the OTP. It helps prevent fraudulent transactions and protects users from financial loss.

Secure Account Creation: When users sign up for an e-commerce website, OTP verification ensures that the provided contact information is valid. This helps prevent the creation of fake accounts or accounts with incorrect information. It adds an extra layer of verification during the registration process, making it more difficult for malicious actors to exploit the platform.